Wednesday, January 12, 2011

First Project: The collateral

The school's name is Fabulous Knowledge Park (FKP). The basic idea behind the branding was to combine its keywords: Change, Creativity and Energy. The wordmark is an integration of FKP, where the counter-form between 'k' and 'p' forms a pencil. The wordmark is accompanied by a dynamic visual language which keeps on changing, preventing the brand from being boring.

Above is the final collateral designed for the school, including the prospectus. As of now, this is all the client wants. I will upload more detailed pics of the prospectus and stationary soon.

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